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Salesforce for Entertainment and Media

Salesforce for Entertainment and Media helps manage content, ads, and subscriptions. We supports businesses to set up and use these tools effectively.

Salesforce for Entertainment and Media
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Many media companies struggle to manage content, ads, and customer data in a single platform. Salesforce Entertainment and Media offers tools to organize these tasks and make work smoother. Using these tools right helps companies connect better with their audience and grow their business.

Salesforce Entertainment and Media Services We Provide 

i) Media Cloud Implementation

Media companies often struggle to organize content and ads in one system, which slows down work and causes errors. We help set up Salesforce Media Cloud to manage content, ads, and licensing smoothly. This makes daily tasks easier and keeps everything connected.

ii) Campaign Setup & Automation

Managing campaigns manually can lead to mistakes and wasted time across multiple channels. We help automate campaign setup and management using Salesforce tools to save effort and reduce errors. This keeps campaigns running smoothly and on schedule.

iii) Data Migration & Integration

Moving data between platforms can be confusing and risky without the right approach. We help transfer and integrate data to create a clear and unified customer view in Salesforce. This improves data accuracy and makes information easy to access.

iv) User Training & Onboarding

New users often find Salesforce tools hard to understand without proper guidance. We provide training and onboarding so teams can use Salesforce confidently and effectively. This leads to faster adoption and better use of the system.

v) Custom Dashboards & Reporting

Without clear dashboards, teams miss important insights and struggle to measure performance. We help build custom dashboards and reports that highlight key data in simple ways. This supports faster decisions and better business results.

vi) Content Workflow Support

Content teams face delays when workflows are not organized or automated. We help design workflows that connect marketing, sales, and service tasks clearly within Salesforce. This improves teamwork and speeds up content delivery.

Solutions We Provide for Salesforce Entertainment and Media

i) Streamlining Content Management

Managing large amounts of content can hinder team productivity and confuse. We help organize content efficiently using Salesforce tools to keep everything in order. This makes finding and updating content easier for everyone.

ii) Ad Sales & Inventory Tracking

Tracking ad sales and available inventory can be tricky without clear systems. We assist in setting up processes to keep ad sales data accurate and updated. This helps avoid errors and improves revenue tracking.

iii) Aligning Sales & Marketing

Sales and marketing teams often work with different data, causing miscommunication. We guide companies to connect their sales and marketing efforts using Salesforce data. This creates better cooperation and clearer goals.

iv) Automating Campaign Tasks

Repeating campaign tasks by hand wastes time and increases mistakes. We support the automation of these tasks so campaigns run on schedule with less manual work. This helps teams focus on planning and creativity.

v) Personalizing User Experiences

Generic messages often fail to connect with customers properly. We help set up tools that use data to send personalized content and offers. This increases engagement and builds stronger customer relations.

vi) Unified View of Audiences

Data from different platforms can be scattered and hard to combine. We help bring audience data together in one place, providing a full view of customers. This allows companies to understand and serve their audience better.

Make Salesforce Entertainment and Media work harder for your business. Get expert help to set up and grow with confidence.

Salesforce Entertainment and Media Features We Set Up

Digital Asset Management

Teams often misplace or reuse outdated assets without a structured system. Differenz Force helps set up tools in Salesforce to store, track, and manage assets easily. This keeps the media updated, organized, and ready to use.

Ad Sales Tools

Selling ads without tracking tools slows down the entire sales process. Our team helps configure Salesforce features to manage deals, leads, and contracts in one place. This cuts delays and keeps ad sales on track.

Audience Segmentation

Unsorted audience data makes it hard to send the right message. We help companies use Salesforce tools to group audiences by behavior or interest. This allows for more targeted and meaningful communication.

Einstein AI Personalization

Generic messages can lead to a loss of interest in digital platforms. Using Einstein AI, our team helps set up personalization features like smart content and reminders. This makes customer engagement more timely and relevant.

Real-Time Analytics

Slow data updates often cause teams to miss trends or delays. We support building dashboards in Salesforce that track live performance and content use. This helps companies act faster with better insight.

Subscriber Management & Monetization

Manual handling of subscriptions may cause billing gaps or missed renewals. Our experts help automate subscriber records, payments, and plan adjustments using Salesforce. This supports steady income and better service.

OTT Platform Support

OTT businesses often lack tools to track users, content flow, and feedback in one place. Differenz Force helps link OTT platforms with Salesforce for smoother workflows. This gives teams better control and room to grow.

Rights & Licensing Tracking

Overlooking usage rights or expiration dates can lead to legal trouble. We assist in setting up Salesforce tools to monitor contracts, usage windows, and renewals. This helps avoid violations and stay compliant.

Clouds We Use and Why They Fit Media and Entertainment

Media Cloud

  • Centralizes content and ad tools
  • Tracks usage rights and licenses
  • Supports faster ad delivery
  • Keeps media assets organized

Marketing Cloud

  • Automates multi-channel campaigns
  • Sends personalized content at scale
  • Tracks customer behavior and response
  • Manages audience journeys clearly

Sales Cloud

  • Monitors and sales in real-time
  • Tracks leads, deals, and renewals
  • Connects sales and ad inventory
  • Helps shorten sales cycles

Service Cloud

  • Manages support requests quickly
  • Connects chat, email, and phone
  • Stores customer history in one place
  • Tracks issues across all channels

Experience Cloud

  • Builds partner and client portals
  • Shares content securely by role
  • Tracks engagement and feedback
  • Supports custom access levels

FAQs

Can Salesforce help us sell digital content or subscriptions directly?

Yes, Salesforce Entertainment and Media supports direct content and subscription sales. It integrates user data, payment tools, and content access into a single flow. This helps manage offers, billing, renewals, and user activity without switching platforms.

Is AI included in any Salesforce features for media?

Yes, Salesforce Entertainment and Media includes Einstein AI, which helps send smart content based on user behavior. It can also suggest the following actions improve campaign timing, and highlight patterns in user responses. This helps improve timing and content choices.

What if we already use another system to manage content or ads?

Salesforce Entertainment and Media can connect with most ad servers or CMS tools already in use. We don’t replace everything right away, but build a bridge to move data cleanly. This keeps your current systems running while connecting them into one view.

How do we measure ROI after setup?

With Salesforce Entertainment and Media, we track content use, ad sales, and audience actions through live dashboards. You’ll see drops in manual tasks, faster campaign output, and better subscription or ad results. All key results are tied to clear, real-time data.

What is Salesforce for Entertainment & Media?

It’s Salesforce’s industry solution (Media Cloud) that unifies audience, advertiser, and subscriber data, plus prebuilt workflows for ad sales and subscriptions on top of Sales Cloud and Service Cloud.

Can Salesforce manage end-to-end ad sales?

Yes, Advertising Sales Management (ASM) handles planning, CPQ, contracting, order capture, and campaign execution/measurement across channels.

Is there a media-specific CPQ?

Yes. Media Cloud includes a CPQ built for media with guided selling, attribute-based pricing, and advanced order capture.

How does Salesforce help with subscriptions/OTT?

Subscriber Lifecycle Management (SLM) enables you to launch and manage B2C/B2B2C subscription services, delivering personalized journeys to acquire, grow, and retain subscribers.

Shyam Agarwal

Shyam Agarwal

Sr. Project Manager

Shyam Agarwal is an experienced technology professional with over 12 years in the industry. He has successfully delivered a wide range of projects, specializing in Salesforce consulting, development, and administration. Shyam helps businesses implement customized solutions that fit their needs, and he also has expertise in mobile and web application development. Additionally, he provides consulting services for software solutions and CRM systems, helping organizations improve efficiency and drive growth. Currently, Shyam is focused on expanding his Salesforce skills to offer even more value to his clients through effective, scalable solutions.