Tools That Integrate with Salesforce and HubSpot

Most organizations using HubSpot and Salesforce do not use them in isolation. These platforms are connected to a broader stack of sales, marketing, communication, and operations tools, which often need to interact with both CRMs at the same time to function properly.

The challenge is that not every tool integrates equally well with both platforms. Some offer native connectors to one but only an API or Zapier workaround for the other. Some have built full bidirectional integrations with both. Some that claim to integrate with “all major CRMs” actually mean they connect via a webhook without native field mapping.

This guide covers platforms that provide meaningful, production-grade integrations with both Salesforce and HubSpot, organized by business function, so you can build a stack that works regardless of which CRM your teams use.

If you are trying to sync HubSpot and Salesforce, see our HubSpot-Salesforce integration guide. If you are comparing the two CRMs, see our HubSpot vs. Salesforce comparison.

Key Takeaways

Tool Category	Platforms with Strong Dual Integration	Watch Out For
Communication & Video	Slack, Zoom, Microsoft Teams	Teams’ HubSpot integration is more limited than Salesforce
Email Verification & Enrichment	ZoomInfo, Apollo.io, Clearbit	Data freshness varies by provider
Marketing Automation	Mailchimp (basic), Marketo	Marketo is Salesforce-aligned; HubSpot integration varies
Project & Task Management	Asana, Monday.com, Jira	Jira’s HubSpot integration is less native than Salesforce
E-Signature & Contracts	DocuSign, PandaDoc	Both offer strong native connectors to each CRM
Conversation Intelligence	Gong, Chorus	Both offer strong integrations with each CRM
Automation Platforms	Zapier, Make	Excellent as connectors; not true middleware for bulk sync

Why Dual CRM Integration Matters

Many organizations use a mixed CRM environment where marketing operates in HubSpot and sales uses Salesforce. In these cases, every tool in your stack that handles customer data must integrate with both platforms; otherwise, data silos are created that undermine the purpose of connected systems.

The other scenario is organizational transition: a company moving from Salesforce to HubSpot (or vice versa), during which both systems run in parallel. Tools that integrate with both platforms allow teams to switch CRMs without having to replace their entire software stack at once.

Three things to check for any “dual integration” claim:

1. Is it a native integration built and maintained by the tool vendor, or a Zapier passthrough?
2. Is the sync bidirectional? Does data flow both ways, or does it only push in one direction?
3. Is it kept current? An integration built two years ago against an older API version may not reflect each platform’s current field structure.

Communication and Collaboration Tools

Slack

Slack integrates with both HubSpot and Salesforce through native, officially maintained connectors.

With Salesforce: Slack is owned by Salesforce (acquired in 2021), so the integration is fully native. Deal rooms, Salesforce record previews within Slack, and automated deal alerts all function smoothly.

With HubSpot: HubSpot’s Slack integration offers deal notifications, task creation from Slack messages, contact lookups, and automated alerts when deals move stages. It is a robust native connector maintained by HubSpot’s integration team.

Best for: RevOps teams seeking real-time CRM alerts in Slack. Compatible with both CRM environments.

Zoom

Zoom connects natively to both Salesforce and HubSpot.

With Salesforce: Meeting scheduling, automatic call logging to Salesforce records, and meeting intelligence integration with Einstein are all supported.

With HubSpot: Meeting links can be embedded in HubSpot sequences, and completed calls are automatically logged to contact records with meeting metadata.

Best for: Sales teams that use video calls as a core part of their outreach and need meeting history automatically synced to CRM records.

Microsoft Teams

Microsoft Teams integrates with Salesforce through the Salesforce for Teams app. The HubSpot integration is more limited and usually requires Zapier or a third-party connector for full functionality.

Practical note: If your organization prioritizes Microsoft and uses Teams as its primary communication platform, Salesforce is the better CRM match. HubSpot’s Teams support is improving but is still less mature.

Data Enrichment and Lead Intelligence

ZoomInfo

ZoomInfo integrates natively with both HubSpot and Salesforce, providing verified B2B contact data, firmographics, buying intent signals, and account intelligence.

With Salesforce: ZoomInfo’s Salesforce integration has been production-grade for years. It automatically enriches Lead and Contact records upon creation, updates fields when data changes, and can trigger Salesforce workflows based on intent signals.

With HubSpot: ZoomInfo adds verified contact data directly to HubSpot contact records, supports automatic enrichment workflows, and displays buying intent signals within HubSpot deal views.t deal views.

Best for: Sales teams that require accurate, enriched contact data in their CRM, regardless of the platform a representative uses.

Apollo.io

Apollo.io offers native integrations with both HubSpot and Salesforce for contact enrichment, email sequencing, and lead prospecting. Contacts found in Apollo can be pushed to either CRM with field mapping for key properties.

Best for: Outbound-focused sales teams who prospect in Apollo and require contacts to be accurately synced into either CRM system.

Clearbit (now part of HubSpot)

Note: Clearbit was acquired by HubSpot in 2024 and is now deeply integrated as HubSpot’s native enrichment layer (Breeze Intelligence). The Salesforce integration is available but less native than the HubSpot version.

Practical implication: If your primary CRM is HubSpot, Breeze Intelligence (Clearbit) is now a native enrichment tool. If your primary CRM is Salesforce, consider ZoomInfo or Apollo.io for similar enrichment capabilities.

Marketing Automation and Email Platforms

Mailchimp

Mailchimp integrates with both HubSpot and Salesforce, but the integrations vary in depth.

With Salesforce: The Mailchimp and Salesforce integration synchronizes subscriber data, tracks campaign engagement in Salesforce records, and can trigger Salesforce workflows based on email activity.

With HubSpot: The HubSpot and Mailchimp integration exists, but there is significant overlap since HubSpot has its own email marketing capabilities. Most teams using both platforms are in transition, phasing out Mailchimp as HubSpot’s native email features take on more tasks.

Best for: Companies using Salesforce as their CRM and wanting to run email marketing in Mailchimp without losing engagement tracking on the CRM side.

Marketo Engage (Adobe)

Marketo integrates most naturally with Salesforce, and the Marketo-Salesforce integration is one of the most established in B2B marketing. HubSpot integration is available through third-party connectors but is uncommon and not recommended. Organizations rarely use both HubSpot and Marketo at the same time.

Practical note: Marketo is an enterprise marketing automation platform that competes with HubSpot Marketing Hub. Choosing Marketo usually involves selecting Salesforce as the CRM.

Sales Engagement Platforms

Outreach

Outreach is a sales engagement platform that provides email sequences, call dialing, task management, and integration with Salesforce and HubSpot.

With Salesforce: The Outreach-Salesforce integration is the platform’s main integration. Sequence activity, call recordings, and engagement data are synced to Salesforce.

With HubSpot: Outreach’s HubSpot integration is available and functional, syncing sequence data to contact records. It is used less frequently than the Salesforce integration.

Salesloft

Salesloft (now including Drift after its acquisition) integrates with both CRMs. Like Outreach, its Salesforce integration is more advanced. A native HubSpot integration is also available.

LinkedIn Sales Navigator

LinkedIn Sales Navigator integrates directly with HubSpot and Salesforce.

With either CRM: InMail activity, connection requests, profile views, and LinkedIn engagement are synced to CRM contact records. Sales representatives can access CRM records from Sales Navigator without switching platforms.

Best for: Any outbound B2B sales team using LinkedIn as a primary outreach channel, along with CRM-based email and call sequences.

Conversation Intelligence Tools

Gong

Gong integrates natively and deeply with both Salesforce and HubSpot. Call recordings, AI-generated call summaries, deal risk signals, and coaching flags all sync with CRM records.

With Salesforce: Gong is widely used in Salesforce environments. Deal intelligence flows directly into Salesforce opportunity records, and revenue forecasting integrates with Salesforce forecasting modules.

With HubSpot: Gong’s HubSpot integration is robust. Call activity appears on HubSpot contact and deal records, and Gong’s pipeline analytics complement HubSpot reporting.ing.

Best for: Revenue teams seeking AI-analyzed call data in their CRM and coaching dashboards, regardless of the platform their representatives use.

Chorus (now part of ZoomInfo)

Chorus provides CRM logging for both Salesforce and HubSpot. Its functionality is similar to Gong’s integration coverage.

E-Signature and Contract Platforms

DocuSign

DocuSign’s native integrations with Salesforce and HubSpot are among the most widely used in the category.

With Salesforce: DocuSign for Salesforce is a managed package installed from AppExchange. Contracts are sent directly from Opportunity records, signature status automatically updates the Salesforce record, and completed envelopes are attached to the record.

With HubSpot: DocuSign’s HubSpot integration allows contracts to be sent from deal records, and the signed document status syncs back to HubSpot.

PandaDoc

PandaDoc offers robust native integrations with both platforms. Proposals and contracts can be created using CRM data from HubSpot or Salesforce, and signature status syncs back to the originating CRM record.

Best for: Teams seek to shorten the time to a signed contract by generating proposals directly from CRM data, eliminating the need for copy-pasting.

Project and Task Management Tools

Asana

Asana integrates with both Salesforce and HubSpot. Tasks can be created from CRM records, and project status can trigger updates in either CRM system.

With Salesforce: The Asana for Salesforce integration connects Asana projects to Salesforce records, allowing customer implementation and post-sale project management to stay linked to CRM context.

With HubSpot: HubSpot’s Asana integration creates tasks and projects from HubSpot deals or contacts, making it suitable for post-sale onboarding workflows.

Monday.com

Monday.com integrates with both HubSpot and Salesforce. CRM records can trigger the creation of board items, and updates to Monday boards can update CRM fields.

Jira (Atlassian)

Jira connects more natively to Salesforce than to HubSpot. For teams using Jira for issue tracking with a CRM, Salesforce is typically the stronger integration partner. HubSpot Jira integration is available but requires additional configuration.

Automation and Integration Platforms

Zapier

Zapier connects to both HubSpot and Salesforce with hundreds of pre-built “Zaps” for common automations. It is the fastest way to build lightweight, trigger-based workflows between any tool and either CRM system.

Best for: Simple, low-volume automations. Not suitable for bulk data synchronization, high-frequency updates, or complex field transformations.

Make (formerly Integromat)

Provides greater flexibility than Zapier, supporting multi-step scenarios, data transformations, and more complex logic, all with visual builders. Connects to both HubSpot and Salesforce.

Best for: Teams that need more automation complexity than Zapier but lack developer resources for custom API integrations.

Boomi and MuleSoft

Enterprise integration platforms connect both HubSpot and Salesforce to the broader enterprise application stack. These robust infrastructure tools support organizations managing dozens of integrated systems.

Best for: Enterprise IT teams managing large-scale multi-system integrations.

Analytics and Business Intelligence

Tableau (Salesforce-owned)

Tableau integrates seamlessly with Salesforce. HubSpot data can be connected via API or exported to a data warehouse. For unified reporting across both CRMs in Tableau, a data warehouse such as Snowflake, BigQuery, or Redshift typically sits between the systems and Tableau.

Looker (Google)

Similar architecture: both HubSpot and Salesforce can feed data into Looker through their respective data warehouse integrations.

Google Looker Studio (formerly Data Studio)

Both HubSpot and Salesforce offer Looker Studio connectors. This is the most accessible option for teams seeking unified cross-CRM reporting without dedicated BI infrastructure.

Best for: RevOps teams looking to combine HubSpot marketing data and Salesforce sales data in a single dashboard without the expense of enterprise BI tools.

Image Recommendation

• Purpose: Grid showing tool categories with HubSpot integration strength vs. Salesforce integration strength (green = strong, yellow = moderate, red = limited)
• Diagram Type: Integration strength matrix (tools on one axis, HubSpot/Salesforce on the other)
• Alt Text: “Matrix comparing integration strength of popular business tools with HubSpot and Salesforce”

How to Evaluate Dual CRM Integrations

When evaluating whether a tool’s claimed dual integration is truly useful, use this checklist:

Integration Quality Questions:

• Is it a native integration built by the tool vendor, or a third-party connector (Zapier, Make)?
• Is sync bidirectional, or does it only push data one way?
• What objects and fields sync? (Contact only? Company, Deal, and Activity too?)
• How frequently does it sync? Real-time, every 15 minutes, or daily batch?
• Is there a dedicated integration support channel if something breaks?

Data Governance Questions:

• Who owns a field when both systems update it simultaneously?
• Can you configure field-level sync direction independently?
• Does it handle record deduplication, or will it create duplicates across CRMs?

Maintenance Questions:

• How often has the integration broken after a CRM platform update?
• What’s the vendor’s track record of keeping up with HubSpot and Salesforce API changes?
• Is there a status page or health monitor for the integration?

Expert Recommendations by Use Case

For a team using HubSpot for marketing and Salesforce for sales (co-existence model)

Priority integrations: Slack (for deal alerts in both CRMs), ZoomInfo (for enrichment across both), Gong (for call intelligence visible in both), and PandaDoc or DocuSign (for contract management triggered from either CRM).

For a company standardizing on HubSpot

Focus on tools with robust native HubSpot integrations: Zoom, Slack, ZoomInfo/Breeze Intelligence, LinkedIn Sales Navigator, Gong, and PandaDoc. Most common SaaS tools provide native HubSpot connectors suitable for SMB and mid-market use.

For a company standardizing on Salesforce

Leverage the AppExchange depth. Salesforce’s 7,000+ app ecosystem means nearly every enterprise tool has a purpose-built Salesforce integration. Slack (owned by Salesforce), Tableau, MuleSoft, and the full Einstein/Agentforce stack create a highly integrated environment.

For a company in CRM transition

Choose tools with confirmed strong integrations on both sides before migration. This allows your stack to function during the transition period without replacing tools simultaneously.

Common Mistakes

Mistake 1: Trusting the “Works with Salesforce and HubSpot” badge without verifying depth 

Marketing badges and marketplace listings don’t distinguish between a deep bidirectional integration and a Zapier trigger that creates a contact with one field. Always verify integration depth before purchasing.

Mistake 2: Assuming the same tool will behave identically in both CRMs 

The same vendor’s Salesforce integration is usually more mature than its HubSpot integration (or vice versa). Check G2 and Capterra reviews specifically for the CRM integration you’ll be using.

Mistake 3: Not assigning integration ownership 

Every tool-to-CRM integration needs a named owner who monitors sync health, handles API errors, and updates configurations when either platform updates. Without this, integrations quietly break and nobody notices until a data problem surfaces.

FAQs

Which tools integrate with both Salesforce and HubSpot? 

Many popular business tools integrate with both: Slack, Zoom, ZoomInfo, DocuSign, PandaDoc, Gong, LinkedIn Sales Navigator, Outreach, Asana, Monday.com, and Zapier, among others. Integration quality varies by platform always verify depth before selecting.

Which platforms integrate best with both Salesforce and HubSpot? 

Slack, Gong, ZoomInfo, DocuSign, and LinkedIn Sales Navigator consistently receive high marks for integration quality with both platforms. These tools have invested in maintaining native connectors on both sides.

Can I use Zapier to connect tools to both Salesforce and HubSpot? 

Yes. Zapier connects to both CRMs and can automate triggers and actions between them and other tools. It’s most appropriate for lightweight, low-volume automations not for bulk sync or real-time high-frequency data transfer.

Who offers platforms with integrations to both Salesforce and HubSpot? 

Major vendors in the category include: Slack (Salesforce-owned), ZoomInfo, Gong, LinkedIn (Sales Navigator), DocuSign, PandaDoc, Outreach, Salesloft, Asana, and Monday.com. Check our category breakdowns above for integration depth details.

Does Gong work with both HubSpot and Salesforce? 

Yes. Gong offers strong native integrations with both platforms. Call recordings, AI summaries, and deal risk signals sync to records in either CRM.